Netflix Reports a Threefold Increase in User Engagement with Gaming

by Annabelle Stephenson
in *CH, *DE, *IT, *KO, Action, News, Release, xEN, xHR
on 23 January 2024

Netflix zauważa dynamiczny wzrost zaangażowania użytkowników w gry na platformie

Netflix has announced a significant surge in user engagement with gaming on its platform in 2023. The company expressed satisfaction with this progress, although it emphasized that games are still not as important as movies and TV shows. While Grand Theft Auto’s trilogy’s introduction to the platform last year was cited as a successful example, it remains unclear how much it influenced user engagement in the last two weeks of the year.

According to Netflix, Grand Theft Auto has become the “most successful debut in history” in terms of installation numbers and engagement. However, no information was provided regarding the number of downloads for the trilogy since its release on the platform. The company also highlighted that some customers signed up for Netflix solely to play games from the Grand Theft Auto series.

This is a significant shift compared to 2022 when an analysis conducted by Apptopia and CNBC revealed that less than one percent of Netflix customers played the games the company made available a year earlier for all subscribers. Despite the initially limited interest, Netflix continues to add new games to its library. Popular titles include Hades, Dead Cells, Braid, Death’s Door, Katana Zero, as well as games such as Oxenfree II: Lost Signal, which the company developed itself after acquiring the independent studio Night School. The platform also offers games based on popular original Netflix series such as “Money Heist” and “The Dragon Prince.”

In addition to gaming, Netflix reported gaining 13.1 million new subscribers in the last three months of 2023, marking the highest growth since the pandemic-fueled popularity explosion. The total number of Netflix subscribers worldwide now stands at 260 million.

FAQ:

1. How much did user engagement with gaming on Netflix increase in 2023?
User engagement with gaming on Netflix tripled in 2023.

2. How does Netflix evaluate the importance of games compared to movies and TV shows?
Netflix considers games to still be less important than movies and TV shows.

3. What success did Netflix achieve with the introduction of the Grand Theft Auto trilogy?
Grand Theft Auto became the “most successful debut in history” in terms of installation numbers and engagement.

4. How many people have downloaded the Grand Theft Auto trilogy since its release on Netflix?
No information has been provided on this matter.

5. Why did some customers sign up for Netflix exclusively to play games from the Grand Theft Auto series?
Some customers signed up for Netflix exclusively to play games from the Grand Theft Auto series.

6. What are some popular game titles available on Netflix?
Some popular game titles available on Netflix include Hades, Dead Cells, Braid, Death’s Door, Katana Zero, Oxenfree II: Lost Signal, as well as games based on popular original Netflix series such as “Money Heist” and “The Dragon Prince.”

7. How many new subscribers did Netflix gain in the last three months of 2023?
Netflix gained 13.1 million new subscribers in the last three months of 2023.

8. What is the total number of Netflix subscribers worldwide?
The total number of Netflix subscribers worldwide now stands at 260 million.

Definitions:

1. Trilogy – a series of three related works, such as films or books.
2. Engagement – the level of interest or attention given to something.
3. Debut – the first public performance or release of something.
4. Installations – the number of times something is installed on a device.
5. Subscribers – individuals who have a subscription, meaning regular payments for access to a specific service.