The Evolution of E-Commerce: Mango Launches Virtual Store on Roblox Platform
Mango, the popular fashion brand, is breaking new ground by opening a virtual store on the Roblox platform. This innovative move by Mango aims to enhance its capabilities and create a diverse ecosystem for customers in both the physical and digital realms. The virtual store, located in the Outfit Shopping Mall on a Mediterranean island, will allow users to purchase virtual Mango Teen products and apparel for their avatars.
In collaboration with the digital partner Brand New Verse, Mango has become a key contributor to the upcoming virtual Outfit Shopping Mall on Roblox, which boasts over 70 million active users daily. This integration marks a significant milestone for Mango as it expands its presence into the virtual realm, strengthening its channel ecosystem and offering customers a range of products, services, and experiences.
The virtual Mango store on Roblox will not only showcase and sell virtual Mango Teen products but also provide an interactive space for users. The store’s aesthetic will feature Mediterranean motifs, in line with Mango’s new design concept known as New Med, which can also be found in their physical stores.
Frequently Asked Questions:
1. What features will the Mango virtual store on Roblox offer?
The Mango virtual store on Roblox will enable users to purchase virtual Mango Teen products and apparel for their avatars.
2. Where is the Outfit Shopping Mall located?
The Outfit Shopping Mall is situated on a Mediterranean island, creating a realistic shopping center in the virtual world.
3. Who is the digital partner collaborating with Mango to launch the virtual store on Roblox?
The digital partner collaborating with Mango is Brand New Verse.
4. How many active users does the Roblox platform have?
The Roblox platform currently has over 70 million active users daily.
5. What are Mango’s goals in relation to expanding onto the Roblox platform?
Mango aims to create an ecosystem that provides diverse experiences, products, and services for customers in the physical, digital, and virtual worlds. The virtual store on Roblox will showcase and sell virtual Mango Teen products while also offering an interactive space for users.
6. What is New Med, Mango’s new design concept?
New Med is Mango’s new design concept, which can be found in their physical stores. It embodies Mediterranean motifs that will also be present in the Mango virtual store on Roblox.
7. Will the Mango collections available in the virtual store also be available in physical Mango stores?
Yes, the Mango collections available in the virtual store on Roblox will also be available in physical Mango stores.
8. What additional offerings does Mango plan for Roblox platform users?
Mango plans to introduce exclusive designs for metaverse events on the Roblox platform.
9. How is Mango responding to its customers’ needs with the move to the Roblox platform?
As a global company, Mango aims to meet its customers’ needs anytime, anywhere, and in any format. By joining Roblox, Mango can bring its passion for fashion to the platform while strengthening its channel ecosystem and providing diverse products, services, and experiences.
Technical Terminology:
– Outfit Shopping Mall: A virtual shopping center on the Roblox platform that will house the Mango virtual store.
– Roblox: A platform where users can create and experience virtual worlds.
– Mango: A fashion brand that is opening a virtual store on the Roblox platform.
– Brand New Verse: A digital partner collaborating with Mango to launch the virtual store on the Roblox platform.
Suggested Related Links:
– Mango Homepage
– Roblox Homepage
The source of the article is from the blog rugbynews.at