Mango Expands into the Metaverse with Virtual Store on Roblox
Fashion brand Mango is embracing digital innovation by entering the metaverse with a new initiative. The company plans to launch a virtual store within the “Outfit Shopping Mall,” a realistic shopping center on the Roblox platform. This strategic move aligns with Mango’s goal of embracing new digital experiences while expressing the brand’s fresh spirit.
The virtual store, set on an island in the Mediterranean Sea, will reflect a stylish and aesthetic reminiscent of the Mediterranean region. It will introduce the “New Med” concept, which is also being implemented in Mango’s physical stores. Visitors to the virtual store will have the opportunity to explore digital Mango Teen clothing and accessories for their avatars. These items can be purchased directly through the Roblox marketplace.
But Mango’s digital presence doesn’t stop there. The brand also plans to showcase exclusive virtual designs for the metaverse during special events on the Roblox platform. By leveraging the popularity of Roblox and its massive user base, Mango aims to engage and captivate younger audiences in a unique and immersive way.
Mango’s entry into the metaverse places them among other fashion brands such as Gucci, Lacoste, and Adidas, which have also recognized the value of reaching out to younger target groups and diversifying their revenue streams. The fashion industry as a whole has swiftly embraced Web3 technology, which has proven successful in terms of customer engagement and popularity.
According to a recent report by Roblox, a substantial 56% of users prioritize styling their avatars over their physical appearance. This statistic highlights the significance users place on their digital fashion choices. Furthermore, 84% of users express a willingness to consider a brand in the physical world after encountering it virtually. These statistics suggest that the metaverse fashion market has the potential to reach a staggering value of $6.61 billion by 2026.
In conclusion, Mango’s venture into the metaverse on the Roblox platform brings forth new opportunities for the fashion brand. By capitalizing on the rapidly growing popularity of virtual experiences and the preference for digital fashion among users, Mango can expand its reach and establish a strong presence in both the virtual and physical worlds.
Frequently Asked Questions (FAQ) on Mango’s Entry into the Metaverse
Q1: What is Mango’s new initiative in the digital innovation space?
A1: Mango, a fashion brand, is entering the metaverse by launching a virtual store within the “Outfit Shopping Mall” on the Roblox platform.
Q2: Where will the virtual store be located?
A2: The virtual store will be located on an island in the Mediterranean Sea, within the realistic Outfit Shopping Mall.
Q3: What aesthetic will the virtual store reflect?
A3: The virtual store will reflect a Mediterranean aesthetic, aligning with Mango’s “New Med” concept, which is being introduced in its physical stores to express the brand’s new spirit.
Q4: What can visitors do in the virtual store?
A4: Visitors can explore digital Mango Teen clothing and accessories for their avatars, which can be purchased through the Roblox marketplace. Mango also plans to showcase exclusive virtual designs for the metaverse during special events on the platform.
Q5: How does Mango’s entry into the metaverse compare to other fashion brands?
A5: This strategic decision positions Mango alongside fashion brands such as Gucci, Lacoste, and Adidas, which have entered the metaverse to engage younger target groups and diversify revenue sources.
Q6: How has the fashion industry embraced the Web3 technology?
A6: The fashion industry has quickly embraced Web3 technology, achieving success in terms of customer engagement and popularity.
Q7: What percentage of Roblox users prioritize styling their avatars?
A7: According to a recent Roblox report, 56% of users prioritize styling their avatars over their physical appearance, while 84% understand the significance of digital fashion.
Q8: Are users interested in translating their virtual experiences into the physical world?
A8: Yes, 84% of users express a willingness to consider a brand in the physical world after encountering it virtually.
Suggested related links:
Mango Official Website
Roblox
The source of the article is from the blog myshopsguide.com