Diving into the Future: eToro Explores Augmented Reality and Virtual Reality Markets
In a groundbreaking move, online brokerage firm eToro is contemplating the integration of its trading application into augmented reality (AR) glasses and virtual reality (VR) devices from Apple and Meta. CEO Yoni Assia exclusively shared this strategic vision with CNBC.
eToro, a leading platform enabling users to trade various assets such as stocks, investment funds, and cryptocurrencies, is evaluating the possibility of launching its application on Apple’s Vision Pro and Meta’s Quest devices.
When eToro succeeds in entering the Vision Pro market and other VR devices, it will mark a rare financial step, essentially opening a virtual reality store within a virtual environment. Assia emphasized the importance of artificial intelligence (AI) as a focus area for the company, seeking features that allow users to interact with the application through voice commands.
While AI and VR are top priorities for the company, the integration of these technologies reflects a forward-looking strategy beyond conventional trading methods. The plan includes leveraging natural language processing and voice commands, in addition to exploring the realms of AR and VR by 2024.
Despite the potential, financial institutions like JPMorgan and Citi notably discuss “metaverses,” primarily focusing on desktop environments like Decentraland. The hype around digital real estate platforms has seen a significant decline in recent years.
### FAQ Section:
1. **What is eToro considering?**
eToro is exploring the possibility of introducing its trading application to AR glasses and VR devices from Apple and Meta.
2. **What kind of trading platform does eToro operate?**
eToro operates a trading platform where users can trade various assets, including stocks, investment funds, and cryptocurrencies.
3. **What are the priorities of eToro?**
AI, augmented reality, and virtual reality are key priorities for eToro.
4. **When does eToro plan to launch AR and VR features?**
The company plans to explore these features in 2024, although a specific timeline has not been provided.
5. **What is “metaverse”?**
“Metaverse” mainly relates to desktop environments like Decentraland but is widely used in the financial sector.
6. **What are the technical limitations for eToro in utilizing AR and VR?**
Blurred images may occur if display settings are not properly adjusted, making augmented reality applications more suitable for advanced traders.
7. **When does eToro expect VR and AR applications to become popular?**
eToro believes that VR and AR may become more popular in the future, but it is still early to determine if they will be hugely popular by 2024.
8. **How does the article mention artificial intelligence?**
The article mentions that the experience in augmented reality may be enhanced by artificial intelligence, aiding users in the investment process.
9. **When does eToro plan to showcase a prototype related to AR and VR?**
The company anticipates being ready to present a prototype “in a few months.”
For more information, please visit the [eToro official website](https://www.etoro.com), as well as the websites of [Apple](https://www.apple.com) and [Meta](https://www.meta.com).
[Watch a related video on YouTube](https://www.youtube.com/embed/mnQJOOCA2p4)
The source of the article is from the blog newyorkpostgazette.com