Annabelle Stephenson
Diageo, a key player in the global alcoholic beverages industry, is embarking on a groundbreaking journey into the realm of augmented reality through Google’s innovative technology. This pioneering step signifies a significant shift in how brands can connect with their audience, presenting captivating and interactive experiences. Leading this innovative venture is the new Smirnoff Google Glass app, emerging as the flagship brand from Diageo’s diverse portfolio to embrace the potential of this cutting-edge technology.
Sophia Chen, the Executive Vice President responsible for Diageo’s Vodka and Whiskey divisions, emphasizes the transition from traditional advertising methods to engaging content accessible to Google Glass users. The objective is to captivate and inform, granting users a virtual tour behind the scenes of Diageo’s renowned collection. Leveraging augmented reality, Diageo aims to transport users to exotic locations around the world, inviting them on a digital exploration of the intricate process behind producing their signature Smirnoff vodka.
Set to debut in the upcoming summer, the Smirnoff app experience on Google Glass offers users an immersive journey through the key stages of vodka production. From grain selection to distillation, blending, and maturation, users will be engrossed in each step, fostering a deeper understanding of the craftsmanship involved. This innovative approach unlocks a realm of storytelling possibilities, creating stronger connections and unparalleled engagement beyond traditional boundaries.
As technology advances rapidly, Diageo’s collaboration with Google’s augmented reality glasses represents a bold leap into the realm of brand interactions. By merging cutting-edge technology with the finesse of their craft, Diageo aims to revolutionize consumer engagement and cultivate lasting brand connections. The landscape of innovation and creativity in this domain appears limitless, promising an exciting evolution of this partnership in the future.
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سوالات متداول
- چیست mixed reality؟
میکس ریئالیتی (MR) شامل ترکیب دنیای فیزیکی با دنیای دیجیتال است، یک محیط تعاملی ایجاد می‌کند که اشیاء واقعی و دیجیتال با یکدیگر تعامل دارند. - چیست محاسبات فضایی؟
محاسبات فضایی اصطلاحی است که برای توصیف فناوری استفاده می‌شود که دنیای فیزیکی را درک می‌کند و می‌تواند به طورهماهنگ با آن تعامل کند، اغلب جهان مجازی و واقعی را با هم ترکیب می‌کند. - چطور mixed reality تجربه‌های برند را بهبود می‌بخشد؟
میکس ریئالیتی به برندها فرصتی می‌دهد تا به صورت جذاب و تعاملی با مصرف‌کنندگان در ارتباط باشند، تجربیاتی بی‌نظیر ایجاد کنند که از راهکارهای بازاریابی سنتی فراتر روند.
منبع: وب‌سایت رسمی Diageo
The source of the article is from the blog aovotice.cz
