Envision Racing and Cartoon Network Join Forces to Tackle E-Waste
Net-zero racing team Envision Racing and Cartoon Network EMEA have come together in a groundbreaking partnership to tackle climate change on the popular gaming platform, Roblox.
The collaboration is a result of Cartoon Network’s Climate Champions campaign, which was launched in 2022. This unique experience allows players to compete against each other in customized vehicles made from e-waste collected in the game while completing Climate Champions challenges.
Envision Racing, a world-champion Formula E team known as the greenest team on the grid, was the first Formula E team to be certified carbon neutral by the Carbon Trust in 2020. Through their Race Against Climate Change program, Envision Racing aims to inspire their fans to take action and contribute to saving the planet.
The collaboration between Cartoon Network and Envision Racing will create a new category called Climate E-Racers, which seeks to raise awareness among children about the global issue of electronic waste. By incorporating gamification, they aim to deliver a fun and educational experience that reaches children where they spend most of their time.
Monika Oomen, VP of Brand, Communications, and Digital Content Strategy for Kids EMEA at Warner Bros. Discovery, shared her excitement about the collaboration, stating, “Our strategic partnership with Envision Racing allows us to educate and motivate children about climate change, seamlessly integrating the concept of e-waste into play and fostering sustainable behavior.”
E-waste production is projected to reach a staggering 75 million metric tons by 2030. It encompasses various electronic items such as mobile phones, laptops, MP3 players, plugs, and batteries. Recognizing this growing problem, Envision Racing has made it a priority to address e-waste as part of their mission.
Sylvain Filippi, Managing Director and Chief Technology Officer at Envision Racing, expressed his enthusiasm for the partnership, saying, “In addition to competing at the highest level in motorsport, Envision Racing is dedicated to leveraging the power of sport to inspire action against climate change. We are constantly striving to develop new and exciting initiatives to engage young people in building a sustainable future.”
The game was launched recently, offering young players a range of challenges and opportunities to make a meaningful impact in the fight against climate change. By merging the worlds of Envision Racing and Cartoon Network on Roblox, this collaboration aims to empower the next generation to become agents of change in creating a sustainable future for all.
Here are some additional facts that are relevant to the topic:
– Envision Racing is a world-champion Formula E team that participates in the all-electric racing series. They are known for their commitment to sustainability and being the greenest team on the grid.
– Cartoon Network EMEA launched the Climate Champions campaign in 2022 to raise awareness about climate change among children. The partnership with Envision Racing is a part of this campaign.
– The collaboration between Envision Racing and Cartoon Network on Roblox is aimed at creating a fun and educational experience for children to learn about the issue of electronic waste and take action against climate change.
– E-waste refers to electronic items that are discarded or no longer in use. It is a major environmental issue, with production projected to reach 75 million metric tons by 2030.
– By integrating gamification into the experience, the collaboration seeks to engage children where they spend most of their time and inspire them to adopt sustainable behaviors.
– The game on Roblox offers young players a range of challenges and opportunities to make a meaningful impact in the fight against climate change.
Some important questions related to the topic include:
1. What is Envision Racing’s approach to sustainability?
Envision Racing is known as the greenest team on the Formula E grid and has been certified as carbon neutral by the Carbon Trust. They aim to inspire action against climate change through their Race Against Climate Change program.
2. How does Cartoon Network’s Climate Champions campaign raise awareness about climate change?
Cartoon Network’s Climate Champions campaign is a platform that educates children about climate change and motivates them to take action. The partnership with Envision Racing on Roblox is an example of the campaign’s efforts to engage children in sustainable behavior.
3. What is the importance of addressing electronic waste?
Electronic waste, or e-waste, is a growing problem with significant environmental consequences. By prioritizing e-waste as part of their mission, Envision Racing aims to contribute to the reduction of this waste and raise awareness about its impact.
Key challenges or controversies associated with the topic:
One potential challenge is ensuring that the gamified experience effectively educates children about electronic waste and climate change, while also being entertaining and engaging. Balancing educational content with gameplay mechanics will be crucial.
Advantages of the partnership between Envision Racing and Cartoon Network include the creation of an engaging and educational experience for children, helping raise awareness about electronic waste and climate change, and inspiring young people to take action.
Disadvantages could include potential criticism of the partnership as a marketing strategy, and concerns about the actual impact of the game on behavior change.
Suggested related links:
– envisiongp.com
– cartoonnetworkhq.com
The source of the article is from the blog dk1250.com