IKEA Collaborates with Roblox to Launch Virtual Store and Offer Paid Opportunities
Leading home furnishing brand IKEA has joined forces with global platform Roblox to unveil an innovative virtual store and extend employment opportunities to players. Under the partnership called “Careers done different,” the virtual store will be accessible from 24 June, enabling users to explore the diverse roles and career pathways available at IKEA through a series of games inspired by real-life jobs at the Swedish retailer.
The highlight of the collaboration is “The Co-Worker Game,” which not only provides an immersive gaming experience but also offers paid opportunities to Roblox players. Alongside the paid co-workers, the wider Roblox community, gamers, and IKEA enthusiasts will have the chance to explore and engage with the virtual world of IKEA on Roblox. This includes the opportunity to visit the Swedish Food Market, Bistro, and various showrooms.
IKEA’s unique approach to career progression, allowing co-workers to switch roles and departments and grow in any direction they choose, is showcased within the game and reflects the brand’s philosophy. Darren Taylor, the country people and culture manager of IKEA UK and Ireland, expressed excitement about being the first brand to introduce paid work on Roblox and bring IKEA’s distinctive career philosophy to life.
Applications for co-worker positions in the virtual store are currently open and will close on 16 June. The chosen candidates will have the opportunity to assist customers and advance to different departments, just like in the real world. The recruitment process involves a questionnaire and the submission of an updated CV, with successful applicants progressing to a digital interview. Applicants must be over 18 years old and residents of the UK or Ireland.
Successful co-workers will receive an hourly rate of £13.15, mirroring the IKEA hourly rate of pay for a London co-worker. This collaboration between IKEA and Roblox follows in the footsteps of other notable partnerships that have utilized Roblox’s unique platform, such as adidas, which launched a digital collection on the platform in December 2020.
The virtual store is expected to provide a dynamic and exciting experience for both players and IKEA enthusiasts, combining the worlds of gaming and home furnishings in an innovative and interactive way.
Additional facts:
– The virtual store on Roblox will feature interactive showrooms where players can explore and interact with virtual versions of IKEA furniture and products.
– The partnership between IKEA and Roblox aims to attract a younger audience and provide them with a unique opportunity to experience the brand and its career opportunities in a virtual setting.
– The virtual store will allow players to engage with IKEA’s values and sustainability initiatives, showcasing the brand’s commitment to the environment and social responsibility.
– Users will be able to customize their avatars and create virtual living spaces using IKEA products, providing a creative outlet for players.
– The collaboration between IKEA and Roblox highlights the growing trend of brands exploring virtual platforms and gaming to connect with consumers and offer new experiences.
Important questions and answers:
1. What is the purpose of the virtual store on Roblox?
The purpose of the virtual store is to provide users with an immersive and interactive experience to explore the different career pathways and roles available at IKEA, as well as engage with the brand’s products and values.
2. How can players participate in the virtual store on Roblox?
Players can participate in the virtual store by accessing it through the Roblox platform and exploring the various games and experiences inspired by IKEA. They can also apply for paid co-worker positions within the virtual store.
Key challenges or controversies:
One potential challenge could be ensuring that the virtual store accurately represents the real-world experience of working at IKEA. As players engage with the virtual store and take on co-worker positions, it will be important to address any discrepancies or limitations in order to provide an authentic and satisfying experience.
Advantages:
1. The virtual store allows IKEA to reach a wider audience, particularly younger individuals who may be more engaged with online gaming platforms like Roblox.
2. The partnership with Roblox provides a unique and interactive way for users to explore career opportunities and engage with IKEA’s products and values.
3. The paid co-worker positions offer an exciting opportunity for Roblox players to earn real money and gain work experience within a virtual setting.
Disadvantages:
1. The virtual store may not fully replicate the physical shopping experience that customers would have in an actual IKEA store.
2. There may be limitations in terms of the depth and complexity of the virtual store, as it is built within the constraints of the Roblox platform.
3. Ensuring a smooth and glitch-free experience for users within the virtual store may pose technical challenges.
Suggested related links:
– IKEA Official Website
– Roblox Official Website
The source of the article is from the blog aovotice.cz