Arthur Herring
Vietnam bliver hurtigt et fremtrædende centralt for spilvirksomheder over hele verden. Med en ung befolkning og nem adgang til ny teknologi tiltrækker landet globale spillere fra Japan, Sydkorea, Kina og Nordamerika. Ifølge de seneste data har Vietnam og Sydøstasien den højeste vækstrate inden for mobilspil globalt med en forventet årlig stigning på 7,4% fra 2022 til 2025.
For at udnytte potentialet har Vietnams Ministerium for Information og Kommunikation sat et mål om, at spilindustrien skal nå en omsætning på 1 milliard dollars inden 2030. Dette mål synes opnåeligt, da spilindustrien oplever en enorm vækst på verdensplan. Alene i Sydøstasien forventes markedets størrelse at stige fra 4,75 milliarder dollars i 2021 til 7,14 milliarder dollars i 2026.
Among the countries in Southeast Asia, Indonesia currently leads in revenue from online games, followed by the Philippines, Thailand, Malaysia, and Vietnam. In Vietnam, the industry has already generated over $500 million in revenue, with more than 50% of the population engaging in gaming activities.
Vietnamese game companies are taking advantage of the country’s abundant and skilled workforce to develop various genres of games, including multiplayer online role-playing games (MMORPGs), turn-based tactical battle games, multiplayer online arena games (MOBAs), casual games, tactical simulation games (SLGs), and role-playing games (RPGs).
Emily Nguyen, Head of Sales for Google Ads – Gaming and Apps in Vietnam, highlights the country’s position as one of the top five countries globally in terms of app downloads. Vietnam boasts over 35,000 game programmers, a figure comparable to China. These programmers are young, technically skilled, and excel in mathematical analysis and programming.
Despite the industry’s success, the profit margin of Vietnam’s game industry remains modest, with only 3 to 5 percent of total revenue. Additionally, Vietnamese enterprises contribute only 22 percent to the revenue of the mobile gaming market segment, with the majority of revenue belonging to companies based outside of Vietnam. The current revenue of the Vietnamese game industry represents less than 0.5 percent of the global market value.
To further develop the industry, the Department of Radio, Television, and Electronic Information (DIT) of the Information and Communications Ministry plans to collaborate with the Vietnam Academy of Posts and Telecommunications and VTC Corporation to provide formal training programs for game development in 2023. While attracting investment is crucial for growth, industry experts emphasize the importance of producing quality games that resonate with the gaming community. Investment capital may be necessary, but it is the industry’s achievements and success that will drive further development in Vietnam’s game market.
