Activision Announces Creation of New Studio for Upcoming Franchise

by Arthur Herring
in Adventure, News, PC, Release
on 16 May 2024

Activision has recently unveiled its plans to develop a brand-new intellectual property (IP) with the goal of creating a long-lasting legacy that extends beyond the realm of video games. To bring this mysterious franchise to life, the company has established a new internal studio known as Elsewhere Entertainment. Headquartered in Warsaw, the same city where CD Projekt Red, the creators of The Witcher and Cyberpunk games, reside, Elsewhere Entertainment will be supported by a smaller team based in the United States.

While Activision has yet to disclose any details about the actual IP, they have expressed that Elsewhere Entertainment is committed to fostering an environment that promotes innovative and diverse ideas. Additionally, the studio will have full access to Activision’s wide range of resources and tools, ensuring the development of a high-quality experience.

Although it remains unclear whether the final release will be targeted towards current or future generations of gaming consoles, it is expected that the game will offer a narrative-driven experience. This assumption is supported by Activision’s decision to hire talented individuals who have previously worked on critically acclaimed titles such as The Last of Us, the Uncharted franchise, Cyberpunk 2077, and The Witcher 3.

The establishment of Elsewhere Entertainment is also a positive development for the industry as a whole, as it signifies new job opportunities in an industry often affected by layoffs. Notably, this news comes shortly after Microsoft’s recent closure of three Bethesda studios, and a few months after Toys for Bob, another Activision studio, transitioned into an independent entity.

While avid gamers eagerly await further information regarding this upcoming franchise, we will diligently keep you informed as Activision releases concrete details. Once the veil of secrecy is lifted, players can expect to embark on an exciting new adventure unlike anything seen before.

Additional facts:

1. Activision is a well-known video game publisher and developer, responsible for popular franchises such as Call of Duty, Diablo, and Overwatch.
2. Elsewhere Entertainment is not the first internal studio created by Activision. They have previously established studios like Treyarch, Infinity Ward, and Sledgehammer Games.
3. Warsaw, the city where Elsewhere Entertainment is headquartered, has a growing video game development scene and is home to other prominent studios such as Flying Wild Hog and People Can Fly.
4. The decision to create a new IP suggests that Activision is looking to expand their portfolio beyond their existing franchises, potentially targeting a new audience or genre.

Important questions and answers:

1. What is the goal of Elsewhere Entertainment?
Elsewhere Entertainment’s goal is to develop a brand-new intellectual property that extends beyond video games and creates a long-lasting legacy.

2. Will the game be targeted towards current or future generations of gaming consoles?
Although it is unclear at this point, it is expected that the game will be released for both current and future generations of gaming consoles.

3. What kind of experience can players expect from the game?
Based on Activision’s decision to hire individuals with experience in narrative-driven games, players can expect an emphasis on storytelling and immersive gameplay.

Key challenges or controversies:

1. Lack of concrete details: The lack of information about the actual IP, gameplay mechanics, or release date may create uncertainty and speculation among fans.

2. Meeting high expectations: Given the caliber of talent involved in the project, there may be high expectations for the game, and failure to meet these expectations could lead to disappointment or backlash.

Advantages:

1. Access to resources and tools: Elsewhere Entertainment will have full access to Activision’s wide range of resources and tools, enabling the development of a high-quality experience.

2. Job opportunities: The establishment of Elsewhere Entertainment creates new job opportunities in the industry, which is often affected by layoffs.

Disadvantages:

1. Uncertainty and speculation: Until concrete details about the game are released, there may be uncertainty and speculation among fans and the gaming community.