Asus Sees Promising Growth in India’s PC Market
According to senior officials at Taiwanese tech major Asus, the personal computer (PC) market in India offers a great growth opportunity due to its low penetration level. While the rest of the world is experiencing a decline in PC demand, India’s market is showing positive growth.
Arnold Su, Asus India consumer and gaming PC vice president, highlighted that only 10 to 11 percent of Indian households have a PC, leaving a significant untapped market. He stated, “India’s PC penetration per household is around 10 to 11 percent. Which means around 90 percent of Indian households still do not have a PC, which means it is a very good opportunity for us.”
To capitalize on this potential, Asus is actively investing in India and expanding its product availability throughout the country. Already, the company has reached around 450 districts out of 750. The goal is to ensure that their products are accessible to more Indian consumers.
Peter Chang, the general manager for Asus’ Asia Pacific System Business Unit, expressed optimism about the future of India’s PC market. He noted that although the COVID-19 pandemic initially affected global PC demand, there is now an increasing interest in purchasing laptops. Chang said, “Also, I think India’s PC market is better than the rest of the world.”
Market research firm IDC reported a decline in PC shipments in India for the January-March 2023 quarter. However, with the growing interest in laptops and the untapped potential in Indian households, Asus remains confident that the market will rebound.
In terms of future developments, Asus is incorporating artificial intelligence into its products, recognizing its importance in the tech industry. Additionally, the company has applied for India’s IT hardware PLI (production-linked incentive) scheme and has started manufacturing in India. As the supply chain situation returns to normal, Asus will continue to evaluate its investments in India and explore ways to expand further.
With India’s PC market offering such promising growth opportunities, Asus is committed to catering to the evolving needs of Indian consumers and strengthening its presence in the country.
Additional Relevant Facts:
1. Asus is a multinational computer hardware and electronics company based in Taiwan. It is known for its wide range of products, including laptops, desktops, smartphones, and peripherals.
2. India has a growing tech-savvy population, especially among the younger generation, which further supports the potential for growth in the PC market.
3. Asus faces competition from other PC manufacturers, both local and international, who are also targeting the Indian market.
4. Apart from PCs, Asus also offers gaming laptops and accessories, which cater to the increasing demand for gaming among Indian consumers.
5. The COVID-19 pandemic has accelerated the adoption of remote work and online learning, which has further increased the demand for PCs in India.
Key Questions and Answers:
1. What is the current penetration level of PCs in Indian households?
Only around 10 to 11 percent of Indian households have a PC, indicating a significant untapped market potential.
2. How is Asus expanding its product availability in India?
Asus is actively investing in India and has already reached around 450 districts out of a total of 750. The company aims to make its products accessible to more Indian consumers.
3. What is the outlook for India’s PC market in the wake of the COVID-19 pandemic?
Although there has been a decline in PC shipments in India during the January-March 2023 quarter, Asus remains optimistic about the future. The growing interest in laptops and the untapped potential in Indian households indicate a market rebound.
Advantages and Disadvantages:
Advantages of Asus’s focus on India’s PC market:
– Low penetration level presents a significant growth opportunity.
– Increasing interest in laptops and the rise of remote work and online learning.
– Asus’s commitment to cater to the evolving needs of Indian consumers and strengthen its presence in the country.
Challenges or Controversies:
– Competition from other PC manufacturers targeting the Indian market.
– Ensuring affordability and accessibility of Asus products in a price-sensitive market.
Suggested Related Links:
1. Asus India Official Website
2. IDC (Market research firm mentioned in the article)
The source of the article is from the blog elperiodicodearanjuez.es