Annabelle Stephenson
ASUS, the Taiwanese technology giant, is gearing up to solidify its position as the leading personal computer brand in India. With an eye on securing a significant market share of 25-30% within the next two years, the company is implementing a robust strategy focused on expanding its retail presence.
Over the years, ASUS has made impressive strides in the Indian market, increasing its market share from 6.3% in 2017 to 17.8% in 2023, securing the number two spot in consumer notebooks. The company’s Vice President for Consumer and Gaming PCs remarked on the journey, highlighting the steady growth and the clear roadmap to becoming the top brand.
A critical aspect of ASUS’s strategy involves widespread retail expansion, especially in tier-3 and tier-4 cities. The company aims to enhance accessibility to its products, noting that more consumers in smaller locations should experience its technology without the hassle of traveling to major urban centers.
ASUS is currently present in over 400 districts and has ambitious plans to extend its network to cover 600 districts across India within two years. This will include launching exclusive stores and collaborating with channel partners to create a comprehensive retail footprint.
In addition to its retail ambitions, ASUS is committed to minimizing the product launch gap between India and other global markets, emphasizing its dedication to the Indian consumer. These strategies position ASUS to maintain its competitive edge and achieve its goal of becoming the premier brand in India’s PC landscape.
Essential Tips and Hacks for Embracing Technology
As the technology landscape evolves rapidly, especially with companies like ASUS making significant strides in the personal computer market in India, it’s important for consumers to leverage the best practices and insights to enhance their tech experience. Here are some valuable tips, life hacks, and interesting facts that can help you navigate the world of technology more effectively.
1. Take Advantage of Seasonal Sales: Always look out for seasonal sales and exclusive offers when purchasing technology products. Major brands, including ASUS, often introduce discounts during festivals and major shopping events. Subscribing to newsletters can keep you informed about upcoming sales.
2. Understand Your Needs: Before making a computer purchase, assess your specific requirements. Are you using it for gaming, graphic design, or simple web browsing? Each use case demands different specifications, so ensure you choose a model that fits your lifestyle.
3. Explore User Reviews: Reading user reviews can offer insights beyond what specifications list. Look for feedback related to performance, reliability, and customer service. Platforms like ASUS often feature community forums where users share their experiences.
4. Optimize Your System: Regularly update your operating system and software to enhance performance and security. Clean up your hard drive by removing unnecessary files and applications to ensure optimal speed.
5. Learn Basic Troubleshooting: Familiarize yourself with simple troubleshooting steps for common tech issues. This can save you time and money. For instance, restarting your device often resolves most minor problems.
6. Utilize Cloud Storage: Make use of cloud storage solutions to back up important files and access them from anywhere. Services like Google Drive and Dropbox provide extensive free storage, helping you keep your data secure.
7. Invest in Accessories: Sometimes, the right peripherals can significantly improve your computing experience. Consider investing in high-quality mice, keyboards, or monitors that suit your needs, especially if you’re spending long hours on your computer.
8. Stay Informed on Tech Trends: Keep an eye on upcoming technological trends and updates. Websites dedicated to tech news can provide knowledge on what’s coming next, including new products from brands like ASUS.
Interesting Fact: Did you know that ASUS, founded in 1989, initially started by producing motherboards? Today, it has evolved into a leading manufacturer of a wide range of consumer electronics, including laptops, desktops, and gaming gear.
9. Know Your Warranty Rights: Familiarize yourself with warranty policies of the products you purchase. This knowledge can be crucial in case you need repairs or replacements, ensuring you receive the full benefits of your purchase.
10. Explore Tech Communities: Engaging with tech communities online can vastly improve your understanding and enjoyment of technology. Forums like the ASUS community can provide insights into optimal device usage and troubleshooting help.
By implementing these tips and embracing technology knowledge, you can enhance your experience and make the most of your devices in a rapidly changing tech landscape. For more information on ASUS and their products, visit ASUS.
