Bella Sims Becomes the New Brand Ambassador for Speedo
Speedo, the most renowned brand in the swimming industry, has announced a new partnership with rising swimming star, Arabella “Bella” Gabriela Sims. This exciting collaboration brings together one of the most iconic swimwear brands with an emerging swimming talent.
Bella Sims, an Olympic silver medalist and world champion, is making her mark in the sport on her journey to the 2024 Olympic qualifiers. Born and raised in Las Vegas, the 18-year-old Bella is a shining example of growing talent and determination. Her impressive career, highlighted by a silver Olympic medal at the 2020 Games in the 4×200-meter freestyle relay and multiple world titles, sets her apart as an outstanding swimmer.
Sims played a crucial role in the victorious 4×200-meter freestyle relay at the World Championships in Budapest in 2022. In 2023, she further showcased her exceptional talent by earning a well-deserved silver in the mixed 4×100-meter freestyle relay and the women’s 4×200-meter freestyle relay in Fukuoka. Bella faithfully adheres to the “Go Full Speedo” principle, honoring this partnership and pursuing the brand’s successes.
Currently, Bella is a first-year student at the University of Florida and a valuable member of the women’s swimming team for the 2023-2024 season. Her dedication to achieving excellence in the pool inspires her teammates and captivates fans worldwide during international swimming competitions.
As part of this partnership, Bella will represent Speedo and wear the brand’s latest swimwear and accessories during her upcoming competitions. It is particularly significant that she will be racing in the newest version of the Speedo Fastskin LZR Valor 2.0, developed by the Speedo Research and Development Lab and constructed using Lamoral Space Tech technology.
The new suits boast enhanced hydrophobic properties, allowing athletes to achieve peak performance during competitions. In the creation of the LZR Intent 2.0 and LZR Valor 2.0, Speedo collaborated closely with Lamoral, whose original coatings were developed for use on satellites.
Simon Breckon, Global Senior Vice President of Speedo, expressed his satisfaction with this partnership, stating, “We are thrilled to welcome Bella Sims to the Speedo family. Her journey is truly extraordinary, and her commitment and excellence perfectly reflect the values upheld by Speedo. This partnership marks a significant step forward as we ‘Go Full Speedo’ together, and we look forward to supporting her as she develops her skills in the pool.”
Bella Sims also expressed her excitement about this partnership, saying, “Collaborating with Speedo is a dream come true. Speedo has long been associated with swimming excellence, and it is an honor for me to be part of their legacy. Wearing the world’s best swimwear, especially the innovative Speedo Fastskin suit, is an exciting prospect as I strive towards my goals and seek to achieve even greater success in the pool.”
As Bella prepares for upcoming competitions, fans and enthusiasts can follow her journey with Speedo on social media platforms, using the hashtags #BellaSims.
About Speedo
The source of the article is from the blog portaldoriograndense.com