Hilton Explores the Metaverse with Virtual World Integration in Roblox

In a groundbreaking move, Hilton is venturing into the metaverse and partnering with the popular gaming platform, Roblox, to offer users unique virtual experiences. The initiative, called Slivingland and created by entertainment company Paris Hilton’s 11:11 Media, aims to connect the younger “Gen Z” generation with brands and the metaverse through online gaming.

As part of this collaboration, users will have the opportunity to acquire free digital clothing and Hilton Honors loyalty program rewards such as upgraded membership statuses and honor points. Additionally, individuals who use the platform X and tweet with the hashtag #HiltonForTheStay will get extra chances to win in competitions. The campaign will also give away 50,000 digital garments.

This innovative Hilton initiative showcases how brands are exploring the possibilities of integrating the metaverse with real-world rewards. It is one of the first loyalty programs activated on the Roblox platform, highlighting how companies can increase their revenue through virtual experiences.

Users will get to discover Hilton’s “It Matters Where You Stay” advertising campaign and the brand’s global platform, “Hilton. For the Stay,” within the gaming platform. As a leading player in the hospitality market, Hilton is bringing its values and unique style to the virtual realm.

According to a recent McKinsey report on the Metaverse, over 25% of entrepreneurs believe that within the next five years, more than 15% of their revenue will come from the metaverse. Approximately 60% of consumers who are already engaged in the metaverse prefer virtual activities over those in the physical world.

The metaverse attracts both women and men, diverse age groups, and countries. Consumers have already shown their willingness to spend money on virtual assets, and they are open to new technologies, while companies invest heavily in the necessary infrastructure. Brands experimenting in the metaverse are discovering that customers are thrilled with this new experience. Hilton is joining this development by offering unique and engaging virtual experiences for its users.

FAQ:

1. How is Hilton collaborating with the Roblox gaming platform?
Hilton has partnered with the popular Roblox gaming platform, creating an initiative called Slivingland. The goal of this initiative is to connect the younger “Gen Z” generation with brands and the metaverse through online gaming.

2. What benefits can users gain from this collaboration?
Through the collaboration with the Roblox gaming platform, users will be able to acquire free digital clothing and Hilton Honors loyalty program rewards such as upgraded membership statuses and honor points.

3. Are there any contests for users of the Roblox gaming platform?
Yes, individuals using the Roblox gaming platform and tweeting with the hashtag #HiltonForTheStay will receive extra chances to win in contests.

4. How many digital garments will be given away as part of the campaign?
As part of the campaign, 50,000 digital garments will be distributed.

5. Why is this initiative innovative?
This initiative is innovative because Hilton, as a leading player in the hospitality market, is exploring the possibilities of integrating the metaverse with real-world rewards. It is one of the first loyalty programs activated on the Roblox platform, showcasing how brands can increase their revenue through virtual experiences.

6. How popular is the metaverse, and what are the benefits for companies?
According to the McKinsey report, over 25% of entrepreneurs believe that within the next five years, more than 15% of their revenue will come from the metaverse. Approximately 60% of consumers who are already engaged in the metaverse prefer virtual activities over those in the physical world. The metaverse attracts both women and men, diverse age groups, and countries. Companies invest heavily in the necessary infrastructure, and brands experimenting in the metaverse are discovering that customers are thrilled with this new experience.

7. How is Hilton participating in the metaverse development?
Hilton is participating in metaverse development by offering unique and engaging virtual experiences for its users through a collaboration with the popular Roblox gaming platform.

The source of the article is from the blog kunsthuisoaleer.nl