Ikea Offers Unique Job Opportunities to Roblox Gamers

by Tom Misch
in Action, News, Release
on 5 June 2024

Ikea, the Swedish retailer known for its innovative approaches, is seeking to hire a team of Roblox gamers to work at its virtual store. This unconventional hiring strategy aims to create an immersive experience for players while showcasing the diverse range of job opportunities available at Ikea.

The virtual store, named “The Co-Worker Game,” will debut on Roblox on June 24. Ikea is currently accepting applications for 10 paid positions for this virtual store, with the application window open until June 16. The successful candidates will receive a wage of £13.15 per hour, equivalent to approximately $16.48 USD.

Through a series of games inspired by real-world Ikea positions, the selected gamers will have the opportunity to utilize their skills, assist virtual customers, and progress to different departments, mirroring the growth opportunities found in the actual Ikea environment.

Darren Taylor, country people and culture manager for Ikea UK and Ireland, expressed the company’s excitement about providing paid work on Roblox and showcasing their unique careers philosophy. He emphasized that Ikea believes in offering its co-workers the freedom to change roles, switch departments, and grow in any direction they choose.

While there are only 10 positions available, the virtual store will remain accessible to the broader Roblox community, allowing visitors to explore different aspects of the virtual Ikea world. Players can virtually serve meatballs in the Swedish Food Market and Bistro or engage in showroom activities to organize spaces with Ikea products.

To apply for one of the paid positions, applicants must submit a questionnaire, a CV, and optionally, videos. Eligible candidates must be over 18 years old and reside in the UK or Ireland. Shortlisted applicants will undergo virtual interviews from June 14 to June 18.

Ikea’s decision to hire Roblox gamers follows the trend of brands utilizing the metaverse for creative ventures. In recent years, companies like Forever 21 and Chipotle have introduced virtual environments where players can own and manage stores or craft food items.

If you are a Roblox gamer based in the UK or Ireland and are interested in working at Ikea’s virtual store, don’t miss the opportunity to apply. It’s a chance to turn your gaming skills into a rewarding job experience.

Additional facts not mentioned in the article include:

1. The virtual store on Roblox is part of Ikea’s broader digital transformation strategy, aimed at adapting to changing consumer preferences and behaviors.

2. The Co-Worker Game on Roblox is not Ikea’s first foray into virtual reality. In 2016, the company released a virtual reality kitchen experience that allowed users to design and explore kitchen spaces.

3. Ikea’s virtual store on Roblox will feature virtual versions of its real-world products, allowing players to interact with and learn about different furniture items.

4. The virtual store experience on Roblox is a reflection of Ikea’s commitment to innovation and experimentation in its marketing efforts.

Key questions and answers:

Q: How can Roblox gamers apply for the paid positions at Ikea’s virtual store?
A: Roblox gamers based in the UK or Ireland can apply by submitting a questionnaire, a CV, and optionally, videos. The application window is open until June 16.

Q: What is the wage for the selected candidates working at Ikea’s virtual store on Roblox?
A: The successful candidates will receive a wage of £13.15 per hour, equivalent to approximately $16.48 USD.

Q: Will the virtual Ikea store be accessible to the broader Roblox community?
A: Yes, even though there are only 10 paid positions available, the virtual store will remain accessible to the broader Roblox community for exploration and interaction.

Key challenges or controversies:

One potential challenge is ensuring a seamless integration of virtual customer service and assistance in the Roblox environment. Ikea will need to carefully train and manage the selected gamers to effectively handle customer inquiries and provide a positive experience.

Advantages and disadvantages:

Advantages:
– Ikea’s virtual store on Roblox provides a unique and immersive job experience for Roblox gamers.
– It allows Ikea to showcase a wide range of job opportunities and roles available within the company.
– The virtual store experience aligns with Ikea’s philosophy of providing growth and career development opportunities for its co-workers.

Disadvantages:
– The limited number of paid positions may result in disappointment for many applicants.
– The virtual store experience may not fully replicate the real-world job responsibilities and challenges faced by Ikea employees.
– Some players may be more focused on the gaming aspect rather than the job experience, potentially impacting their dedication and performance in virtual customer service roles.