Investment in Boltable Studio: Chalhoub Group Expands into the Digital Luxury Market

The Chalhoub Group has made a strategic investment in Boltable Studio, a renowned design studio specializing in creating games on the Roblox platform. This move is part of the group’s strategy to integrate web3 and virtual commerce into its business model and strengthen its presence in the metaverse.

The collaboration between Chalhoub Group and Boltable Studio began with the successful creation of a virtual Roblox collection for the French silverware brand, Christofle. This collaboration resulted in the sale of over 120,000 virtual items, highlighting the platform’s significant potential for the group.

By partnering with Boltable Studio, the Chalhoub Group aims to translate traditional luxury into the digital space, appealing to the new generation of customers. This investment is not only about financial support but also represents a fusion of Chalhoub Group’s luxury expertise with Boltable Studio’s innovative approach to Roblox, setting a new standard in virtual retail.

Regarding this expansion into the digital landscape, Nick Vinckier, Director of Corporate Innovation at Chalhoub Group, emphasized that these digital spaces are not just gaming platforms but are also social hubs and the future of shopping. Vinckier believes that these spaces allow brands to connect with the customers of tomorrow, today.

Zain Tambe, the Founder and CEO of Boltable Studio, expressed excitement about the partnership, stating that together, they are not only entering the Roblox ecosystem but also redefining luxury retail for a digitally oriented audience.

In addition to this investment, the Chalhoub Group has embarked on various virtual initiatives. In 2022, they introduced an exclusive collection of 529 NFTs for Christofle, which sold out within minutes. They also launched phygital sneakers for the 10th anniversary of Level Shoes, combining physical and digital elements. In 2023, the group continued its presence in the metaverse with the introduction of the streetwear line SOL3MATES, firmly rooted in the Web3 space.

FAQ:

1. What is the significance of Chalhoub Group’s investment in Boltable Studio?
Chalhoub Group has invested in Boltable Studio, a design studio specializing in creating games on the Roblox platform. This investment is part of the group’s strategy to integrate web3 and virtual commerce into its business model.

2. What is the main benefit for Chalhoub Group in this move?
The main benefit of this investment is to strengthen Chalhoub Group’s presence in the metaverse and transform traditional luxury into the digital space to attract a new generation of customers.

3. What was the previous partnership between Chalhoub Group and Boltable Studio?
Before entering into this partnership, Chalhoub Group and Boltable Studio collaborated on creating a virtual Roblox collection for the Christofle brand. Fifteen virtual items were created and sold successfully on the Roblox platform.

4. What are Chalhoub Group’s plans for bringing luxury brands to Roblox?
Chalhoub Group has plans to introduce luxury brands to the Roblox platform, and the partnership with Boltable Studio is one step in this strategy.

5. What are the future prospects for digital spaces?
According to Nick Vinckier, Director of Corporate Innovation at Chalhoub Group, digital spaces are not only gaming platforms but also social hubs and the future of shopping.

6. What did Zain Tambe, Founder and CEO of Boltable Studio, say about the partnership?
Zain Tambe stated that the partnership with Chalhoub Group is more than just an investment. It represents a combination of Chalhoub Group’s luxury knowledge and Boltable Studio’s innovative approach to Roblox, creating a new standard in virtual retail.

Related Links:
– Chalhoub Group Official Website: chalhoubgroup.com
– Roblox Official Website: roblox.com
– Prince Clothing Official Website: princeclothing.com

The source of the article is from the blog queerfeed.com.br