iQIYI to Launch New VR Immersive Theatre at Galaxy Macau Integrated Resort
Chinese streaming service iQIYI is set to unveil a new VR immersive theatre at the Galaxy Macau integrated resort this summer. The virtual reality experience, developed by iQIYI Dreamverse Studio, draws inspiration from the popular series Love Between Fairy and Devil.
Hang Zhang, the senior vice president of iQIYI, stated that Love Between Fairy and Devil holds immense cultural value and has received widespread acclaim. By incorporating VR technology, iQIYI aims to further extend the impact of this original IP and showcase Chinese culture in a modern and appealing way.
As part of its expansion into location-based entertainment, iQIYI is introducing innovative features to enhance the immersive experience. These include interactive gesture control and flight motion simulators that will transport visitors to an ancient world filled with puzzles and captivating storylines. Additionally, guests will have the opportunity to dress in traditional Chinese clothing and capture themed photographs.
This move by iQIYI follows the trend of streaming services venturing into location-based entertainment. Netflix, for instance, has already introduced immersive destinations centering around popular shows like Squid Game, Bridgerton, Stranger Things, and Money Heist. These destinations offer fans the chance to shop, dine, and play games related to their favorite TV series.
In a press release, iQIYI expressed its intention to continue collaborating with partners to explore new offline entertainment experiences on a global scale. The aim is to enrich the value of its original intellectual properties and engage a larger audience.
The launch of the VR immersive theatre at the Galaxy Macau integrated resort marks an exciting step for iQIYI in merging technology, storytelling, and cultural experiences. Visitors can look forward to an unforgettable journey into the world of Love Between Fairy and Devil, showcasing the vibrant heritage of Chinese mythology in a modern and accessible format.
– The VR immersive theatre at the Galaxy Macau integrated resort will be showcasing the story of Love Between Fairy and Devil, a popular series that holds cultural value.
– iQIYI aims to extend the impact of Love Between Fairy and Devil by incorporating VR technology and showcasing Chinese culture in a modern and appealing way.
– The immersive experience will feature interactive gesture control and flight motion simulators to transport visitors to an ancient world filled with puzzles and captivating storylines.
– Guests will have the opportunity to dress in traditional Chinese clothing and capture themed photographs during their visit to the VR immersive theatre.
– Streaming services like Netflix have already ventured into location-based entertainment, offering fans the chance to engage with their favorite TV series through immersive destinations.
– iQIYI plans to collaborate with partners to explore new offline entertainment experiences on a global scale, aiming to enrich the value of its original intellectual properties and engage a larger audience.
Key questions:
1. What is the inspiration behind the VR immersive theatre at the Galaxy Macau integrated resort?
– The VR immersive theatre draws inspiration from the popular series Love Between Fairy and Devil.
2. What innovative features are being introduced to enhance the immersive experience?
– Interactive gesture control and flight motion simulators are being introduced to enhance the immersive experience.
3. What offline entertainment experiences are streaming services venturing into?
– Streaming services like Netflix have introduced immersive destinations centered around popular shows, offering fans the chance to shop, dine, and play games related to their favorite TV series.
Key challenges or controversies:
One potential challenge for iQIYI and other streaming services venturing into location-based entertainment is maintaining the quality and consistency of the immersive experiences. It will be important for them to ensure that the offline experiences live up to the expectations set by the popular TV series they are based on.
Advantages:
– The VR immersive theatre allows for a unique and engaging way to experience the story of Love Between Fairy and Devil, expanding the impact of the original IP.
– The incorporation of VR technology and interactive features enhances the immersive experience, making it more memorable and enjoyable for visitors.
– Dressing in traditional Chinese clothing and capturing themed photographs adds an extra layer of immersion and fun for guests.
Disadvantages:
– One potential disadvantage of the VR immersive theatre is that it may have limited capacity, leading to long wait times for visitors.
– The immersive experience may also come with a higher price tag compared to traditional forms of entertainment, limiting accessibility for some individuals.
Suggested related links:
– IQIYI official website
– Galaxy Macau official website
The source of the article is from the blog enp.gr