Is Windows 11 Becoming an Ad Platform?

Windows 11 has been a topic of controversies since its release almost three years ago. Recent versions in the Windows Insider program suggest that Microsoft is planning to introduce more unwanted changes, including an increase in advertisements.

Windows 11 is practically essential for most gamers striving to create the ultimate gaming computer. However, it’s important to appreciate features like Auto HDR and DirectStorage, which help alleviate certain inconveniences, such as the mandatory Microsoft account.

Unfortunately, the latest updates to Windows 11 have disappointed gamers as Microsoft appears to be focusing on other features like Copilot. Potential new features, such as an alternative to DLSS, are likely to be introduced, but it seems that they may come with an influx of advertisements.

In analyzing the latest version of the Windows Insider program, PhantomOfEarth shared concerning discoveries. Screenshots of the Start Menu showcase a “Promoted” space for applications, indicating advertisements.

Microsoft and system manufacturers already employ this method in the “Pinned” section of the Start Menu, where there are shortcuts to apps not yet installed on the computer. However, the introduction of advertisements in the “Recommended” section is a new development. Fortunately, these apps now display a clear banner, allowing users to be cautious and avoid being misled or redirected to the Microsoft Store.

Thankfully, these advertisements can easily be removed in the Start Menu personalization settings. Nevertheless, no one will be thrilled about the additional steps required to ensure the system works in favor of the user rather than advertisers.

For now, these ads are only present in the Windows Insider program versions, but they may soon become part of system updates. Perhaps we will see them in Windows 12, which is rumored to be scheduled for later this year.

Personally, one can hope for full support from Valva for SteamOS 3 on computers, which could serve as a user-friendly alternative to Windows. However, it seems that the arrival of Steam Deck 2 may precede this.

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The source of the article is from the blog scimag.news