Mango Unveils a Revolutionary Shopping Experience on the Metaverse Platform
Mango, the renowned global fashion retailer, has taken a bold step into the metaverse by launching a virtual store on Roblox’s Outfit Shopping Mall. This innovative move allows users not only to try on but also to purchase digital products within this virtual realm. The virtual space is designed with a breathtaking Mediterranean aesthetic, drawing inspiration from the stunning ambiance found in Mango’s physical stores. Catering specifically to Mango Teen products, this virtual hub serves as an interactive platform where Roblox users can engage with one another.
Customers exploring this virtual store can access Mango collections that are also available in the company’s brick-and-mortar stores. What’s more, they will find exclusive designs curated specifically for the metaverse during special events held on the platform. Mango’s initial exploration of the metaverse took place earlier this year when the company introduced three captivating NFT artworks and three digital wearables in March 2022.
Jordi Álex, Mango’s director of technology, data, privacy, and security, underlined the company’s unwavering commitment to fulfilling the ever-evolving needs of their customers across various platforms. Rather momentously, he remarked, “The arrival of Mango on Roblox marks an important milestone for us. It empowers us to showcase our passion for fashion on this flourishing platform, while enriching our ecosystem of channels. By delivering unique products, services, and experiences, our aim is to offer customers an extraordinary shopping journey.”
With the opening of this virtual store on Roblox, Mango fully embraces the digital landscape, solidifying its position as an avant-garde fashion retailer dedicated to satisfying the preferences of modern-day customers. Venturing into the metaverse, Mango transcends geographical and format limitations, intent on providing an immersive and captivating shopping experience to users worldwide.
Frequently Asked Questions
The source of the article is from the blog publicsectortravel.org.uk