Mattel Announces Exciting Partnership for New Game Releases
Mattel, the renowned toy giant, is embarking on a new digital strategy with an exciting partnership with Outright Games. This multi-year collaboration aims to produce a range of innovative Mattel games for the popular Nintendo Switch, as well as other consoles and PC. This strategic move comes as Mattel prepares to celebrate its 80th anniversary and aims to captivate a wider audience through digital gaming experiences.
In the past, the Nintendo Switch had been lacking in Barbie games compared to previous Nintendo systems. However, this changed in 2023 when Mattel Digital Games released the highly successful Barbie DreamHouse Tycoon on the console, along with Hot Wheels Unleashed 2: Turbocharged. These releases propelled the company to reach an impressive milestone of 48 million monthly active players last year.
With the pivot towards the digital games sector, Mattel has chosen to leverage three of its most iconic brands for the initial phase of this partnership. Matchbox Driving Adventures, Barbie Project Friendship, and Monster High: Skulltimate Secrets are all set to be released across consoles and PC by the end of 2024. While specific release dates for each title are yet to be announced, Mattel and Outright Games are committed to bringing fresh and exciting experiences to fans of all ages.
Stephanie Malham, the Managing Director at Outright Games, expressed her enthusiasm about the collaboration, stating, “Working with Mattel offers a fantastic opportunity to merge our combined expertise and create engaging and accessible new video games featuring Mattel’s beloved global franchises. We are incredibly excited to see this relationship evolve and provide Barbie, Monster High, and Matchbox fans with a fresh and exciting way to enjoy these beloved brands.”
While awaiting further details about the upcoming releases, be sure to explore our curated lists of the best car games, racing games, dress-up games, and Switch games for kids. Discover the next favorite title for your little ones and stay tuned for more updates on the highly-anticipated Mattel game releases.
Additional facts:
1. Mattel is a leading global toy company based in the United States, known for iconic brands such as Barbie, Hot Wheels, and Fisher-Price.
2. Outright Games is a video game publisher and developer specializing in family-friendly games.
3. The collaboration between Mattel and Outright Games is part of Mattel’s digital strategy to expand its presence in the gaming industry.
4. The partnership aims to create games for not only the Nintendo Switch but also other gaming consoles and PC platforms.
5. The success of Mattel’s previous game releases on the Nintendo Switch, such as Barbie DreamHouse Tycoon and Hot Wheels Unleashed 2, has contributed to the company’s decision to focus on digital gaming.
6. The initial phase of the partnership will see the release of games based on three of Mattel’s iconic brands: Matchbox, Barbie, and Monster High.
7. The specific release dates for these games have not yet been announced, but they are expected to be available on consoles and PC by the end of 2024.
8. The collaboration aims to provide fresh and exciting experiences for fans of all ages, expanding the reach of Mattel’s beloved franchises.
Key questions and answers:
1. What is the purpose of Mattel’s partnership with Outright Games?
– The partnership aims to create a range of innovative digital games based on Mattel’s popular brands for various gaming platforms, including the Nintendo Switch.
2. Which brands will be included in the initial phase of the partnership?
– The initial phase will focus on the Matchbox, Barbie, and Monster High brands.
3. When can we expect these games to be released?
– While specific release dates have not been announced, the games are expected to be available by the end of 2024.
4. What is the significance of Mattel’s focus on digital gaming?
– Mattel’s pivot towards digital gaming allows the company to captivate a wider audience and leverage its iconic brands in the gaming industry.
5. How has Mattel’s previous game releases on the Nintendo Switch performed?
– The release of Barbie DreamHouse Tycoon and Hot Wheels Unleashed 2 on the Nintendo Switch contributed to Mattel reaching 48 million monthly active players last year.
Advantages:
1. Expanding reach: The partnership with Outright Games allows Mattel to reach a wider audience through digital gaming experiences.
2. Brand recognition: By creating games based on their iconic brands, Mattel can leverage their existing fanbase and brand recognition to attract players.
3. Innovation and engagement: The collaboration aims to create innovative and engaging gaming experiences for fans of all ages.
Disadvantages:
1. Uncertainty: The article does not provide specific release dates, which may lead to uncertainty and anticipation among fans.
2. Competition: The gaming industry is highly competitive, and the success of Mattel’s game releases will depend on their ability to stand out among other titles.
3. Market saturation: The digital gaming market is already saturated with a wide range of titles, making it challenging for Mattel’s games to gain traction and attract players.
Related links:
– Mattel official website
– Outright Games official website
