Meta Aims for Business Growth with the Introduction of Apple Vision Pro

Meta, a leading company in the virtual reality headset market, expects to see significant business growth with the launch of Apple Vision Pro, according to a recent report by The Wall Street Journal. The company believes that the introduction of Vision Pro will revitalize its efforts in metaverse diversification, which consumers have not fully embraced yet.

The report explains that Meta’s management, including Mark Zuckerberg, is “optimistic” about the release of Vision Pro. They believe that Apple’s entry into the headset market will validate their current business and attract more consumers.

Employees at Meta see Quest and its software ecosystem as the main alternative to Apple in this space, similar to how Android Google fills the role of smartphones, the report clarifies. The battle now centers around software developers, who will play a crucial role in creating applications that attract more users.

Furthermore, even though Vision Pro has not been released yet, the product has already begun to influence Meta’s thinking. The company is now more focused on mixed reality than before.

“Meta is increasingly focused on mixed reality, which allows users to see virtual images overlaid on their real surroundings,” the report states. “Previously, Meta primarily talked about metaverse, an amorphous conceptual environment in which people worked and played in virtual reality.”

Apple representatives have been critical of the so-called metaverse in the past. For instance, Greg Joswiak stated that “metaverse” is a word he would never use, while Tim Cook questioned whether “the average person can explain what the metaverse is.”

In light of this strategy, it remains to be seen how well this approach will work for Meta. If history is any indication, relying on Apple’s entry into your product category may offer more challenges than advantages.

It is also worth noting that Apple Vision Pro is just the beginning of the company’s plans in this field. Apple is already working on cheaper versions of Vision Pro and striving to achieve its ultimate goal of creating augmented reality glasses.

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The source of the article is from the blog zaman.co.at