Microsoft Faces Challenges in Convincing Users to Upgrade to Windows 11

by Annabelle Stephenson
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on 15 February 2024

In a recently published article, it has been speculated that the release of Windows 12 may be postponed. Microsoft is encountering difficulties in persuading users to transition from Windows 10 to Windows 11, which is the main reason for this possible delay. So, how can the company encourage users to make the switch?

In a recent advertisement on YouTube (published by The Register), Microsoft attempts to show how easy the transition can be. While the update process itself is not more complicated than previous Windows updates, it is worth examining it further. The cheerful narrator in the ad claims that the “Start menu is a true revolution.” However, in my opinion, the Start menu in Windows 11 is a step backwards compared to its predecessor.

The advertisement goes on to describe the advantages of the file explorer in Windows 11 as well as its security features. Indeed, Windows 11 addresses these aspects without significant issues. I appreciate the tabbed browsing feature in the file explorer, although the anti-phishing functionality could be improved. Nevertheless, both Windows 10 and its file explorer have proven themselves over the years. These improvements alone are not sufficient to persuade users to upgrade to the newer version of the system.

But promoting a new Start menu? Well, I rarely use the Start menu in Windows 11, except when I need to shut down my computer. I have pinned elements such as the file explorer and settings to the taskbar, and I find the way the new menu pops up on the screen rather inconvenient. In Windows 10, the customizable live tiles were more beneficial for me, as I could adjust the size of my favorite applications. Especially on a touch screen laptop, this was very practical. In my opinion, the Start menu in Windows 11 does not introduce any revolution.

Of course, this advertisement is primarily targeted towards less tech-savvy users who are content using Windows 10. But why risk losing files and applications when it is not necessary? I completely understand users’ reluctance to update if they find their current system sufficient. If something works well, why fix it?

According to statistics from Statcounter, Windows 10 still remains the most popular operating system for personal computers, accounting for over 66% of the market share. Windows 11 lags behind with a share of 27%. The ratio was 73% to 19% a year ago, so there hasn’t been a significant change throughout the year.

Personally, I see real benefits with Windows 11 in areas such as Android app integration, windowed gaming, screenshot tool, window management, and support for new technologies like DirectStorage. I also believe that the default app selection is better in the newer version of the system.

Less important to me, but important to others, are features like CoPilot and emerging AI functions, phone and laptop integration (I hate typing login credentials everywhere), and better widget support, among others. These are all aspects that deserve greater recognition.

The most significant factor to consider when contemplating a system update is, of course, whether our hardware can support it. The requirements regarding newer processors and TPM 2.0 security often pose as obstacles for many users. If I have a fully functioning system based on a 6th or 7th generation processor running Windows 10, it is unlikely that I would want to purchase a new computer just to use a Start menu that, in my opinion, is worse.

If Microsoft wants to persuade people to purchase a new computer with Windows 11, it must showcase much more than just that. It should promote improved gaming features, performance, and built-in applications. Additionally, it needs to convince us why we need AI features. More than just the Start menu, that would be a true revolution.

FAQ:

Q: What is the current market share of Windows 10 and Windows 11?

A: According to Statcounter, Windows 10 accounts for over 66% of the market share, while Windows 11 holds a share of 27%.

Q: What are some benefits of Windows 11?

A: Windows 11 offers benefits such as integration with Android apps, windowed gaming, a screenshot tool, window management, and support for new technologies like DirectStorage.

Q: What are some less significant but notable features of Windows 11?

A: Windows 11 includes features like CoPilot and emerging AI functions, phone and laptop integration, and improved widget support.

Sources:

– Statcounter

The source of the article is from the blog meltyfan.es