Frank McDougall
Daytona, Florida – July 3, 2024: In an exciting partnership, NASCAR, the beloved American motorsport, has collaborated with popular gaming platform Fortnite to deliver an immersive racing experience like no other. Developed in conjunction with UK metaverse studio Karta, this high-octane adventure introduces players to Rocket Racing, a thrilling mode within Fortnite.
The first track to grace the game is the Chicago Street Course, inspired by the real-life NASCAR Chicago Street Race scheduled for Sunday, July 7th. Players can put their racing skills to the test as they navigate multiple routes, master speed and drifting techniques, and overcome challenging obstacles. Whether racing against friends in multiplayer mode or engaging in solo time trials, Fortnite users are encouraged to explore the intricacies of the dynamic Chicago Street Map.
This pioneering collaboration sets NASCAR apart from traditional Rocket Racing maps by fostering a deeper connection between NASCAR enthusiasts and the wider Fortnite community. The adventure aims to be a permanent fixture on the Fortnite platform, with plans to introduce more virtual recreations of iconic tracks in the future.
“NASCAR has always strived to push boundaries and engage fans in exciting ways,” says Nick Rend, Managing Director of Esports & Gaming at NASCAR. “By partnering with Fortnite, we have created a unique platform to captivate a global audience, merging the intensity of NASCAR racing with the immersive world of Fortnite. Karta’s remarkable creativity and attention to detail made them the perfect partner to bring this vision to life. Our goal was to create an experience that both diehard NASCAR enthusiasts and Fortnite players would enjoy for the long haul, and we believe we have achieved just that.”
Erik Londré, CEO of Karta, expresses his delight in working with NASCAR, a renowned icon in motorsport. He confirms that their aim was to successfully capture the essence of NASCAR racing – the speed, strategy, and adrenaline – while infusing it with the fun and excitement of Fortnite. The result is a visually stunning, adrenaline-pumping racing experience that is sure to captivate players.
To join in on the NASCAR Chicago Street Race within Fortnite, players can use the map code 0012-6902-9252. For additional information about NASCAR, please visit www.NASCAR.com, and for more details about Karta, go to www.karta.game.
About Karta:
Karta is an esteemed metaverse studio that facilitates connections between brands, artists, and sports teams with the billions of individuals living in the world’s most popular virtual worlds. Renowned for their collaborations with global brands like Amazon Music, McDonald’s, and Spotify, as well as their work on activating well-known artists such as Nicki Minaj and BLACKPINK, Karta continues to pave the way in the constantly evolving metaverse entertainment landscape. Founded in July 2021 by ex-Fnatic Erik Londré and music industry veteran Tony Barnes, the London-based company creates captivating and accessible metaverse experiences that allow brands to establish a potent long-term presence and achieve tangible success within the metaverse.
About NASCAR:
NASCAR, the National Association for Stock Car Auto Racing, is the governing body for the premier form of motorsports in the United States. It owns 14 major motorsports entertainment facilities nationwide and sanctions races across various national, international, regional, and grassroots series. In addition to motorsports, NASCAR also has interests in companies including Motor Racing Network, Racing Electronics, and ONE DAYTONA. With headquarters in Daytona Beach, Florida, and offices throughout North America, NASCAR organizes over 1,200 races annually in 11 countries and more than 30 states in the U.S.
For further information, kindly visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X, and Snapchat.
Facts not mentioned in the article but relevant to the topic:
– Fortnite is a popular battle royale game developed by Epic Games that has gained a massive player base worldwide.
– NASCAR is a prominent motorsport organization in the United States known for its stock car racing events.
– Fortnite regularly collaborates with various brands and franchises to introduce new content and experiences within the game.
– The Chicago Street Race mentioned in the article is a real-life event scheduled to take place on July 7th, 2024.
Most important questions and answers:
1. What is Rocket Racing in Fortnite?
Rocket Racing is a new mode introduced in Fortnite in collaboration with NASCAR. It allows players to engage in fast-paced racing challenges, navigate multiple routes, and overcome obstacles.
2. How can players participate in the NASCAR Chicago Street Race in Fortnite?
To join the race within Fortnite, players can use the map code 0012-6902-9252 provided in the article.
Key challenges or controversies associated with the topic:
There are no specific challenges or controversies mentioned in the article. However, potential challenges could involve ensuring fair gameplay and competitive integrity in the racing mode and addressing any technical issues that may arise during the collaboration.
Advantages and disadvantages:
Advantages:
– Collaboration with Fortnite provides NASCAR with an opportunity to engage with a wider audience, including the Fortnite player base.
– NASCAR fans can experience their favorite motorsport in a new and immersive way through the game.
– The partnership allows for the promotion and exposure of NASCAR to a younger demographic who may not have been previously interested in the sport.
Disadvantages:
– There is a possibility that some traditional NASCAR fans may not be interested in or have access to playing Fortnite.
– Incorporating a virtual racing experience within a game could potentially detract from the real-life NASCAR racing events.
– Technical issues or glitches within the game could affect the overall experience for players.
Suggested related links to main domain:
– NASCAR Official Website
– Karta Official Website
