Annabelle Stephenson
Indian gaming company Nazara Technologies’ subsidiary, Absolute Sports, has recently completed the acquisition of US gaming content platform DeltiasGaming.com. The deal, valued at approximately Rs 7.5 crore, aims to bolster Absolute Sports’ presence in the lucrative gaming and esports media market in the United States.
Absolute Sports, the parent company of popular brands such as Sportskeeda.com, ProFootballNetwork.com, and SoapCentral.com, plans to utilize DeltiasGaming.com’s loyal user base of nearly 1.5 million monthly readers to establish itself as a reputable voice in the gaming media space. This strategic move allows Absolute Sports to cater to the needs of over 5 million gaming enthusiasts in the US.
The acquisition provides Absolute Sports with access to DeltiasGaming.com’s vast audience on platforms like YouTube and Twitch, under the Deltia’s Gaming brand. By leveraging these existing channels, Absolute Sports can deliver high-quality gaming and esports-related news and analysis content to its expanded audience.
Ajay Pratap Singh, the CEO of Absolute Sports, expressed excitement about the acquisition and the growth opportunities it provides. He stated, “We are thrilled to bring the readers of DeltiasGaming.com into our fold and provide them with an unparalleled gaming experience. With this acquisition, we can further strengthen our position in the US gaming market and solidify our reputation as a leading gaming media company.”
The transaction, set to be completed in the next 45 days, will be funded by Absolute Sports’ cash reserves. By investing in the US gaming market, Nazara Technologies and its subsidiary, Absolute Sports, continue their efforts to expand their global footprint and tap into new opportunities in the gaming and esports industry.
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Additional relevant facts:
1. Nazara Technologies is an India-based gaming company that operates in multiple countries, including India, Middle East, Africa, and North America.
2. Absolute Sports, the subsidiary of Nazara Technologies, specializes in gaming and esports media.
3. DeltiasGaming.com is a US-based gaming content platform with a large user base.
4. Absolute Sports aims to establish itself as a reputable gaming media company in the United States by acquiring DeltiasGaming.com.
5. The acquisition provides Absolute Sports access to DeltiasGaming.com’s audience on platforms like YouTube and Twitch, allowing them to reach a wider audience.
6. The CEO of Absolute Sports, Ajay Pratap Singh, is excited about the acquisition and the growth opportunities it presents.
Key questions and answers:
1. What is the strategic objective of Nazara Technologies’ acquisition of DeltiasGaming.com?
– The acquisition aims to strengthen Absolute Sports’ presence in the US gaming market and establish it as a reputable gaming media company.
2. How does the acquisition benefit Absolute Sports?
– By gaining access to DeltiasGaming.com’s user base and platforms like YouTube and Twitch, Absolute Sports can deliver high-quality gaming content to a larger audience, enhancing its reach and influence in the gaming media space.
3. How does Absolute Sports plan to leverage the acquisition?
– Absolute Sports plans to utilize DeltiasGaming.com’s loyal user base to provide an unparalleled gaming experience and solidify its reputation as a leading gaming media company.
Key challenges or controversies:
1. Maintaining the loyalty of DeltiasGaming.com’s user base during the transition to Absolute Sports ownership.
2. Competing with established gaming media companies in the US market.
3. Managing the integration of DeltiasGaming.com into Absolute Sports’ existing brands and platforms.
Advantages:
1. Access to DeltiasGaming.com’s large, loyal user base.
2. Expansion of Absolute Sports’ reach in the US gaming and esports media market.
3. Leveraging established platforms like YouTube and Twitch to deliver content to a wider audience.
4. Strengthening Absolute Sports’ position as a leading gaming media company.
Disadvantages:
1. Potential challenges in integrating DeltiasGaming.com into Absolute Sports’ operations and brands.
2. Fierce competition from other gaming media companies in the US market.
