State of Decay 3: A New Era for Undead Labs

by Annabelle Stephenson
in News, PC, Release, XBOX
on 9 June 2024

Undead Labs, the game development studio behind the popular State of Decay franchise, is gearing up for an exciting new release. In a leaked press release, it was revealed that a trailer for State of Decay 3 will be unveiled at the upcoming Xbox Games Showcase on June 9. This news comes as Undead Labs undergoes a brand transformation to align itself with its evolution from an indie studio to a first-party Xbox developer.

Founded in 2009, Undead Labs quickly gained recognition with the release of their first game, State of Decay, in 2013. The success of the original title led to an acquisition by Xbox in 2018, marking a significant turning point for the studio. With the upcoming unveiling of State of Decay 3, Undead Labs is ready to showcase their growth and ambition.

To coincide with this pivotal moment, Undead Labs partnered with branding experts 51 Eggs on a comprehensive rebranding journey. The studio’s name and brand story were redefined, accompanied by a fresh logo and visual ecosystem. The collaboration also extended to animations, website design, interior studio artwork, and more. The result is a cohesive brand experience that reflects Undead Labs’ commitment to creativity and innovation beyond the zombie genre.

Fans eagerly anticipate the State of Decay 3 trailer, which promises to offer a glimpse into the captivating and immersive world that Undead Labs has crafted. The studio’s new brand identity will be revealed during the Xbox Showcase presentation, allowing players to explore and connect with the studio’s vision.

Stay tuned for more updates as the trailer goes live. In the meantime, make sure to subscribe to the Insider Gaming Newsletter to stay informed about the latest gaming reveals, announcements, release dates, and exclusives. Undead Labs is ready to take the gaming world by storm, and fans can’t wait to join them on this thrilling journey.

Fact 1: State of Decay 3 is the third installment in the popular State of Decay franchise developed by Undead Labs.

Fact 2: The original State of Decay game was released in 2013 and gained recognition for its unique take on the zombie survival genre.

Fact 3: Undead Labs was acquired by Xbox in 2018, signifying their transition from an indie studio to a first-party Xbox developer.

Fact 4: The rebranding journey of Undead Labs included a collaboration with branding experts 51 Eggs to redefine the studio’s name, brand story, logo, and visual ecosystem.

Fact 5: The partnership with 51 Eggs also extended to animations, website design, interior studio artwork, and more, creating a cohesive brand experience.

Fact 6: The State of Decay 3 trailer will be unveiled at the Xbox Games Showcase on June 9, offering fans a glimpse into the immersive world crafted by Undead Labs.

Fact 7: Undead Labs’ new brand identity will also be revealed during the Xbox Showcase presentation, allowing players to connect with the studio’s vision.

Fact 8: Undead Labs is committed to creativity and innovation beyond the zombie genre, showcasing their growth and ambition with State of Decay 3.

Fact 9: Fans can subscribe to the Insider Gaming Newsletter to stay updated on the latest gaming reveals, announcements, release dates, and exclusives.

Key Questions and Answers:

1. What is State of Decay 3?
State of Decay 3 is the upcoming third installment in the State of Decay franchise developed by Undead Labs. It is a zombie survival game known for its unique take on the genre.

2. When was Undead Labs acquired by Xbox?
Undead Labs was acquired by Xbox in 2018, marking a significant turning point for the studio.

3. What is the rebranding journey that Undead Labs underwent?
Undead Labs partnered with branding experts 51 Eggs to redefine their name, brand story, logo, and visual ecosystem. This collaboration extended to various aspects such as animations, website design, and studio artwork, creating a cohesive brand experience.

4. When will the State of Decay 3 trailer be unveiled?
The State of Decay 3 trailer will be unveiled at the Xbox Games Showcase on June 9.

Key Challenges or Controversies:

1. The success of State of Decay 3: Undead Labs faces the challenge of meeting the high expectations of fans and delivering a game that surpasses the previous installments in the franchise.

2. Evolving beyond the zombie genre: Undead Labs aims to showcase their growth and ambition by demonstrating their creativity and innovation beyond the zombie genre. This may present the challenge of appealing to a wider audience while still retaining the elements that made the franchise successful.

Advantages:

1. Established franchise: State of Decay 3 benefits from being part of an established franchise with a dedicated fan base.

2. First-party Xbox developer: As a first-party Xbox developer, Undead Labs has the support and resources of the Xbox brand behind them, potentially leading to increased visibility and opportunities for the game.

Disadvantages:

1. High expectations: With the success of the previous games in the franchise, there will be high expectations for State of Decay 3. Undead Labs will need to deliver a game that meets or exceeds these expectations.