Tom Misch
VR Distribution has appointed Mason Williams as its public relations agency for the upcoming festive buying season. Mason Williams, with its extensive experience in the Toy & Games industry, aims to enhance the visibility of VR Distribution’s popular game portfolio.
VR Distribution is known for distributing well-loved games such as Cards Against Humanity, What Do You Meme, Beat That, The Fuzzies, CMYK Games, and Kids Against Maturity, among others. Additionally, VR Distribution is the exclusive supplier of ranges from DSS Games, Amigo Games, Gutter Games, Wilder Games, and more.
Phil Jones, Director of VR Distribution, expressed excitement about partnering with Mason Williams, stating, “We are thrilled about the opportunity to collaborate with Mason Williams. Given its extensive experience in the Toy & Games sector, we are confident that this partnership will greatly enhance the visibility of our products.”
Leading the account at Mason Williams are senior account directors Sarah Grindley and Lynsey Sizer, with support from senior executive Charlotte Norton. Sarah brings her nearly two years of experience in handling the Asmodee Games account, as well as spearheading a successful brand confusion campaign for the Elf on the Shelf. Lynsey, an ex-Mattel brand PR, has expertise in managing accounts for Fisher Price, Scrabble, and Hot Wheels.
Rita Rowe, founder and owner of Mason Williams, shared her enthusiasm about the partnership, describing it as an early Christmas present for the agency. She expressed excitement about working with VR Distribution’s impressive portfolio of games and emphasized their commitment to making a significant impact.
As part of their planned campaign for 2024, Mason Williams aims to cover press office, digital marketing, and family engagement strategies. The team is eager to get started and is currently finalizing the details of the campaign.
VR Distribution’s game portfolio includes popular titles such as What Do You Meme Family? edition, the Squishmallows Take 4 Card Game, and Spots.
With Mason Williams onboard, VR Distribution is poised to capture the attention of game enthusiasts and families alike during the festive season, ensuring an exciting holiday season for all.
Additional relevant facts about Mason Williams and VR Distribution:
1. Mason Williams is a well-established public relations agency with a strong presence in the Toy & Games industry.
2. VR Distribution is a leading distributor of popular games, including well-known titles like Cards Against Humanity and What Do You Meme.
3. The partnership between Mason Williams and VR Distribution is expected to significantly boost the visibility of VR Distribution’s game portfolio during the festive season.
4. Sarah Grindley, one of the senior account directors at Mason Williams, has previous experience handling the Asmodee Games account and leading successful brand confusion campaigns.
5. Lynsey Sizer, another senior account director at Mason Williams, has expertise in managing accounts for brands like Fisher Price and Hot Wheels.
6. Rita Rowe, the founder and owner of Mason Williams, expressed her excitement about the partnership, describing it as an early Christmas present for the agency.
7. Mason Williams’ planned campaign for 2024 includes press office coverage, digital marketing strategies, and family engagement initiatives.
8. VR Distribution’s game portfolio features popular titles like the What Do You Meme Family? edition, the Squishmallows Take 4 Card Game, and Spots.
9. With Mason Williams leading the PR efforts, VR Distribution is set to attract the attention of game enthusiasts and families during the festive season, ensuring a lively and enjoyable holiday season for all.
Key questions and answers:
1. Who is Mason Williams?
– Mason Williams is a public relations agency with extensive experience in the Toy & Games industry.
2. What is VR Distribution known for?
– VR Distribution is known for distributing popular games like Cards Against Humanity, What Do You Meme, and more.
3. Who are the key account directors leading the VR Distribution account at Mason Williams?
– The senior account directors leading the account are Sarah Grindley and Lynsey Sizer, with support from senior executive Charlotte Norton.
4. What is the planned campaign by Mason Williams for 2024?
– The planned campaign includes press office coverage, digital marketing strategies, and family engagement initiatives.
Key challenges or controversies:
There are no specific challenges or controversies mentioned in the article.
Advantages:
1. Mason Williams’ extensive experience in the Toy & Games industry will bring valuable insights and expertise to VR Distribution’s PR efforts.
2. The visibility-enhancing partnership between Mason Williams and VR Distribution can lead to increased sales and brand recognition during the festive season.
3. The expertise of the account directors at Mason Williams, particularly Sarah Grindley and Lynsey Sizer, in handling game and toy accounts will contribute to the success of the campaign.
Disadvantages:
1. The article does not mention any potential disadvantages or challenges associated with the partnership between Mason Williams and VR Distribution.
Suggested related link:
Mason Williams official website
