Annabelle Stephenson
In an exciting turn of events in the Indian gaming industry, the esteemed gaming talent management agency, 8Bit Creatives, has formed a game-changing partnership with Rooter, the country’s largest platform for gaming and esports-related content. This strategic collaboration aims to not only fortify the gaming economy in India but also to provide a fresh and engaging experience for gaming enthusiasts.
One of the main highlights of this partnership is the involvement of renowned gaming personalities, PC players, and GTA content creators like Tanmay Singh (ScoutOp), Parv Singh (Regaltos), Raj Varma (Snax), Salman Ahmad (8Bit Mamba), and Mithul Nayak (8Bit Binks) who will be showcasing their talent and creating captivating content on the Rooter platform.
The overarching goal of this collaboration is to combine the immense influence of 8Bit Creatives’ creators with the wide-ranging distribution channels and innovative solutions offered by Rooter. This powerful combination will undoubtedly enhance access to diverse and engaging gaming content for audiences all across the country. Moreover, it will open up numerous opportunities for brands and advertisers to establish meaningful connections with the passionate gaming community in India.
8Bit Creatives, spearheaded by the visionary Animesh Agarwal, also known as 8Bit Thug, is a leading gaming talent management agency in India. Agarwal emphasizes the importance of joining forces with Rooter, stating, “Our collaboration with Rooter will act as a catalyst for the sustainable development of gaming industry creators in India. We are thrilled to bring our influential gaming content creators to a platform that shares our vision for gaming excellence and community well-being. Together, we strive to create an immersive and unmatched gaming experience for millions of fans across the nation.”
Gaming has emerged as the most popular form of entertainment and a means of social connection for the youth in India. It captivates both endemic and non-endemic brands that seek to establish a connection with this vibrant audience. Industry leaders like 8Bit Creatives and Rooter are now actively developing brand solutions based on engaging content experiences, realizing the tremendous potential within this realm. Consequently, investing in this partnership will serve as a foundational element in shaping the future of the gaming industry.
Dipesh Agarwal, Co-Founder and COO of Rooter, stresses the shared commitment that lies at the core of this collaboration. He affirms, “8Bit Creatives shares our unwavering desire to unlock immense growth opportunities for the Indian gaming ecosystem, and we are thrilled to partner with such a valuable ally. We empower creators with multiple monetization opportunities through collaborations with nearly 100 brands, fan donations, and much more. Through this partnership, we will collaborate closely with the 8Bit Creatives team to elevate the creative value for the creator community. Additionally, we aim to develop innovative marketing strategies and solutions at the intersection of gaming, content, popular culture, and social media, setting new benchmarks for operations within this ecosystem.”
According to the “India Games Market” report by Niko Partners, the Indian video games market is witnessing unprecedented growth in terms of both player numbers and revenues. The number of players across all platforms is projected to reach a staggering 641.2 million by 2027, with a year-on-year compound annual growth rate (CAGR) of 10.1%.
The partnership between 8Bit Creatives and Rooter marks the dawn of a new era characterized by high-quality content, meaningful engagement, and overall elevated gaming experiences for fans across the nation.
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The source of the article is from the blog toumai.es
