Mango debuts virtual store on Roblox’s Outfit Shopping Mall
Mango, the global fashion retailer, has made its entrance into the metaverse with the launch of a virtual store on Roblox’s Outfit Shopping Mall. In this digital realm, users can not only try on but also purchase digital products. The virtual space features a stunning Mediterranean aesthetic, mirroring the design concept found in Mango’s physical stores. It will exclusively stock Mango Teen products and provide a hub for Roblox users to interact with one another.
In this virtual store, customers will have access to Mango collections that are also available in the company’s brick-and-mortar stores. Additionally, during special events held on the platform, they will find exclusive designs tailored specifically for the metaverse. This move follows Mango’s initial foray into the metaverse earlier this year when the company introduced three NFT artworks and three digital wearables in March 2022.
Jordi Álex, Mango’s director of technology, data, privacy, and security, expressed the company’s commitment to meeting the ever-evolving needs of its customers across different platforms. He stated, „The arrival of Mango on Roblox is a significant milestone for us. It allows us to showcase our passion for fashion on this thriving platform while enhancing our ecosystem of channels. By offering differentiated products, services, and experiences, we aim to create a truly exceptional shopping journey for our customers.”
With its virtual store on Roblox, Mango embraces the digital landscape and reinforces its position as an innovative fashion retailer catering to the desires of modern customers. By venturing into the metaverse, Mango transcends geographical and format limitations, seeking to deliver an immersive and engaging shopping experience to users across the globe.
FAQ:
1. What is Mango’s latest venture?
Mango has launched a virtual store on Roblox’s Outfit Shopping Mall, allowing users to try on and purchase digital products.
2. What aesthetic does the virtual store feature?
The virtual store on Roblox’s Outfit Shopping Mall features a stunning Mediterranean aesthetic, mirroring the design concept found in Mango’s physical stores.
3. What products will be available in the virtual store?
The virtual store will exclusively stock Mango Teen products, offering customers access to Mango collections available in the company’s brick-and-mortar stores.
4. Will there be exclusive designs for the metaverse?
Yes, during special events held on the platform, exclusive designs tailored specifically for the metaverse will be available in the virtual store.
5. What previous involvement has Mango had in the metaverse?
Earlier this year, Mango introduced three NFT artworks and three digital wearables in March 2022 as its initial venture into the metaverse.
6. What did Jordi Álex, Mango’s director of technology, express regarding this move?
Jordi Álex stated that Mango’s entrance into Roblox is a significant milestone for the company, showcasing its passion for fashion and enhancing its ecosystem of channels.
7. What is Mango’s goal with this virtual store?
Mango aims to create a truly exceptional shopping journey for its customers by offering differentiated products, services, and experiences through its virtual store on Roblox.
Key Terms:
– Metaverse: A virtual reality space where users can interact with each other and access digital content.
Related Links:
– Mango Online Store
– Roblox
The source of the article is from the blog macnifico.pt